Naturalia
After this botanical forest garden was abandoned, the Spirit of Mother settled in the land. Now, visitors can interact with the Spirit of Mother Nature, learn about different forest habitats, and act as conservationists in the forest of Naturalia.
The concept for Naturalia went through several iterations before crystallising into the package that it is today. But at the heart of this project was always the desire for guests to form an emotional connection to the land that compelled them to preserve natural habitats even after they left the park. Mother Nature serves as an entry point for guests to learn about the complexity of ecosystems, while also personifying the beauty and whimsy of the natural world.
In an effort to create a meaningful experience and to satisfy aspects of the client brief, we focused on making Naturalia a highly interactive and engaging land with a variety of activities. The Caverns offers an interactive learning opportunity as guests experience echolocation in real time. The Burrows, an accessible and immersive indoor playground, provides an area where kids can burn off extra energy while also exploring the different habitats that exist in a forest. The main attraction of Naturalia, Conservation Quest, is an interactive dark ride that teaches guests the importance of preserving natural habitats and ecosystems by positioning them as conservationists embarking on a quest into the inner part of the forest.
The benefit of having these attractions built indoors is that it allows them to operate in all weather conditions. However, we wanted to incorporate outdoor elements in Naturalia as well to encourage guests to spend time exploring the forest. The Grove
is one area where guests can spend time outdoors in nature. There are a few, simple interactive water elements in The Grove, but this area was intentionally designed to be somewhere guests can relax and escape the over-stimulation of the rest of the park. We also decided to create interactive elements around the land that are motion activated, such as butterflies that flutter their wings or rock sculptures in the shape of Mother Nature that will tell you more about the land when you approach it. These interactive elements do not require any kind of additional technology, which means that everyone is free to play with them. However, some of these elements are intentionally hidden so that guests will have to spend dedicated time looking for them. This is to encourage guests to return to the land to continue their search and to provide a challenge to frequent visitors.
Finally, Naturalia does have options for retail, food, and beverage. The retail and restaurant locations are built in what remains of the old greenhouses from when the botanical garden was built in this forest. All of the man-made architecture draws inspiration from Art Nouveau. We felt this ornamental style best captured the essence of Mother Nature since it was inspired by the natural forms of plants and flowers. These magnificent buildings are the perfect representation of the balance between man and nature, as the forest has regrown around these buildings in a way that preserves their architectural integrity, thus combining the wild and the artificial. It was important to us that the food options in Naturalia be sustainably and ethically sourced, so we made the decision to offer only vegan and vegetarian options in the land.
Ultimately, Naturalia serves to be an example of the resiliency of nature. It is a beacon of hope, demonstrating how ecosystems can be restored. Our hope is that guests will feel inspired to be good stewards of the environment because of their time in Naturalia. We hope that as guests depart from Naturalia, they will carry not just fun memories, but a renewed dedication to conservation.
CONCEPT GALLERY:
Our schematic documentation focuses on the general land development of Naturalia and the ride layout of Conservation Quest, with special attention given to the S3 scene.
S3 is the third show scene after guests load the attraction. S1 involves the guests practicing using their lanterns, S2 is when Mother Nature transports guests to the inner section of the forest, and S3 is the first show scene where guests are using their lanterns to find the animals living in the forest.
SCHEMATIC GALLERY
Team Members
Britt Vermeeren - Project manager
https://www.linkedin.com/in/brittvermeeren/
Koryn Wicks - Asst. project manager & design team
https://www.linkedin.com/in/koryn-wicks-1a265272/
Sarah Hicks - Creative lead
https://www.linkedin.com/in/sarahhicks17/
Bill van Loo - Technical lead
https://www.linkedin.com/in/bill-van-loo/
Lana van der Stonden - Art director
https://www.linkedin.com/in/lana-van-der-stonden/
Jordyn Kieffer - Design team
https://www.linkedin.com/in/jordyn-kieffer-b7514aba/
Max Mikkers - Design team
https://www.linkedin.com/in/max-mikkers/
Satria Djajasudarma - Design team
https://www.linkedin.com/in/satria-djajasudarma-ms-march-460388175/
Aleix Bondia - Design team
https://www.linkedin.com/in/abondia/
Daniel Childs - Design team
https://www.linkedin.com/in/daniel-childs-660133137
Stefan Neichel - Technical team
https://www.linkedin.com/in/stefan-neichel/
Dion Kemmeren - Technical team
https://www.linkedin.com/in/dion-kemmeren/
Daniel Hope - Technical team
https://www.linkedin.com/in/daniel-hope-416093175/
Mentors:
Lisa Cuisenier - Mentor
https://www.linkedin.com/in/lisa-cuisenier/
Robert van den Boom - Mentor